California’s new Senate Bill 729 (SB 729), signed into law in September 2024, is set
to transform fertility coverage beginning July 1, 2025. This forward-thinking legislation
mandates that large group health insurance plans cover infertility diagnosis and
treatment, including in vitro fertilization (IVF). Importantly, it broadens the definition of
infertility to include individuals and couples who need medical assistance to conceive,
such as same-sex couples and single parents. This inclusive approach aims to reduce
barriers, making fertility treatments more accessible to a wider range of families.
For Hera, a platform founded by fertility expert Evie Jeang, SB 729’s passage is a
powerful step toward Hera’s mission of accessible family-building. Hera provides
intended parents with a one-stop resource for connecting with surrogates, egg and
sperm donors, health professionals, and legal support. With SB 729 expanding
insurance coverage, Hera can further support diverse families by simplifying the
process and offering a transparent, user-friendly experience tailored to individual needs.
